
WELCOME TO OUR LAUNDRY ROOM
We are Melvin and Jasper, friends since secondary school. In 2013, we saw on television how someone in Nepal extracted natural soap from the peel of a fruit. They used it to wash their hair, body, and clothes.
"WHY USE ALL SORTS OF FOSSIL-BASED JUNK WHEN WASHING CAN BE DONE NATURALLY?"

Our story
Since then, we have been searching for the best natural ingredients to make clean soap. The longer we work on this, the more we feel that, together with our team and our fans, we can make a significant difference. For you, and for your world. We now produce 30 types of Soaply products and have created 5.7 million litres of clean soap. Together with you, we lead the way towards a world of clean soap.

Our team
Did you know that with great passion and joy, we help you wash your world cleaner? We do this with a team of 26 Soapies from our Washok in The Hague. Here, we engage in weekly sports sessions ('the boot camp'), enjoy unlimited vacation days, have named our operations team 'Soaperations,' and are proud to have earned our Great Place To Work certification.
OUR CERTIFICATIONS
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ECOCERT ECODETERGENT
Our laundry and dishwashing detergents are made with at least 97.5% natural-origin ingredients and are Ecocert Ecodetergent certified. That's washing and doing the dishes for a cleaner soap world!
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B-CORP
Seepje meets high standards in sustainability, ethics, and transparency. Now that's making an impact!
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ECOCERT COSMOS
Our hand soaps are made with at least 99.2% natural-origin ingredients and are Ecocert COSMOS certified.